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Category: From the C-Suite

  • What Your Business Should Know About B Corporations

    It’s an important day for social entrepreneurship in New Brunswick. Joyce Sou, Director of B Lab Canada, is meeting with local B Corporations (benefit corporations) in Saint John to generate ideas on how to further involve New Brunswick’s business community in the B Corp movement. What is the B Corp movement? It’s a community of like-minded, triple-bottom-line companies

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  • How this Startup is Revolutionizing Municipal Data Collection

    Coady Cameron was in his fourth year of Civil Engineering at the University of New Brunswick (UNB) when he came up with an idea. He was learning how municipalities across the continent collected infrastructure data — with expensive vans carrying expensive equipment. Cameron asked why that data couldn’t be collected with the device in his (and everyone else’s) back pocket

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  • From the C-Suite: Why WestJet is Investing in New Brunswick

    Alberta-based WestJet, Canada’s highest-rated airline for customer service, announced in April it will create more than 400 home-based positions in the province of New Brunswick over the next four years. Since its founding in 1996 WestJet has grown from a company with 220 employees flying to five destinations, to one with nearly 12,000 employees and over 100

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  • The Five Cs That Kill Cybersecurity Programs

    2015 was an abysmal year for cybersecurity, with a record number of data breaches, exploits, and major increases in organized criminal activity. And all signs point to the rest of 2016 not being much better. But why is that? Why is it that the world is spending more on cybersecurity and losses continue to far

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  • The Mobile Marketplace: C-Suite Insights from a Serial Entrepreneur

    Entrepreneur Kelly Lawson, founder and CEO of Canadian startup Ella, says her first experience with the ‘sharing economy’ came in the early 1990s when she and her girlfriends would open their closets to each other. “There was a level of excitement that came with that; more variety, more options, less spending, increased self-confidence, and plenty of

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  • C-Suite Insights from an Award-Winning Innovator

    Corey Nutrition was founded in 1982 by Lee and Jane Corey, starting as a small distribution business. After their Ontario supplier burned down, the Coreys built their own facility at home in Fredericton, New Brunswick. They began providing aquafeed and specialized equipment to the province’s aquaculture sector. Thirty-three years later Corey has grown from an aquafeed producer

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  • Export Success Tips From One of Atlantic Canada’s Top 50 CEOs

    Dieppe, New Brunswick’s Partner Seafood, Inc. (PSI) is a production management and marketing company focused on the seafood product sector. Founder, President, and CEO Paul Farrah saw fishermen from various locations in the Maritimes having difficulty moving product into new markets; this provided an opportunity to both start a business and help his community. Farrah says his

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  • Back Office Operations: Investing in the Right Location

    Expertise in back office service delivery continues to be top-of-mind for companies leveraging customer experience as a competitive differentiator. Such was the case for IMP Customer Care—part of IMP Group—who launched contact center operations in Bathurst, New Brunswick in July 2000. Beginning as a reservation center with one client—a large airline—IMP grew over the next

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  • From the C-Suite: How One Company is Making Your Employees Experts

    Many of today’s corporations are growing so fast that both new and established employees struggle to keep up with operational complexities and demands. In customer care this has adverse effects on day-to-day operations; call times suffer, customer frustrations grow, and revenue is lost. Onboarding employees also becomes a drain as training programs take weeks getting new hires up

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