Webinar: Making Trade Shows Work for You
On May 3rd, Opportunities NB (ONB) co-presented a business development webinar featuring Carolann Harding, Director of International Business Development with the Government of Newfoundland and Labrador’s Department of Business, Tourism, Culture and Rural Development. Carolann joined us to discuss how to maximize interactions at trade shows and offered some great tips on stepping up your company’s trade show game plan.
Hailing from an entrepreneurial background, Carolann Harding brings a wealth of knowledge to the stage of international business development. Carolann’s day-to-day focus is helping companies explore and reach export markets around the world. Her expertise areas are cultural exports such as film/TV production & music, supplier diversity, women in business, the apparel industry, and the US market.
International Business Development is not only a job function for Carolann it is her passion to see companies explore, grow, and flourish.
This FREE webinar covered:
- Choosing the right trade show for your business
- Preparing for a show
- Setting goals and objectives
- Working the trade show floor
- Marketing your product/service
- Finding decision makers
- Spotting trends
- How to follow-up on leads
Carolann’s slide presentation is embedded here and the full webinar recording is available below.