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10 Must Reads for The C-Suite

There is no shortage of terrific books on the shelves and available online. Opportunities NB (ONB) has assembled a short list—10 recent books—that every member of the C-suite and their teams may wish to add to their libraries.

If you have some holiday downtime coming up (and we hope you do), and manage to find a little time to start a new read, consider: 

1. Amaze Every Customer Every Time by Shep Hyken. Hyken explores the customer service experience and demonstrates how real customer service is for more than just the bottom line.  Learn how consistently amazing your customers through stellar service can elevate your company from good to great.

2. 7 Tenets of Taxi Terry by Scott McKain. McKain shares a great story of a taxi driver/entrepreneur and the passion and skill it takes to succeed. Of course, he goes in great detail about what the seven tenants are, but we will leave that to you to read.

3. Focus: The Hidden Driver of Excellence by Dr. Daniel Goleman. Dr. Goleman provides data that supports the importance of the mind’s cognitive abilities and how they interrelate to courage and compassion. He provides the framework to help leaders focus their attentions in the right areas in order to succeed.

4. The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs by Marcia Reynolds. Difficult conversations create more resistance than growth, and Reynolds walks readers through ways to find the right words to make positive and remarkable change.

5. Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results by Mark Sanborn. Built from the original version of this book, Sanborn has updated his insights and advice on how to deliver extraordinary service in simple ways. This latest version will help you deal with increased competition and the challenges of a networked world.

6. Agile Selling by Jill Konrath. Konrath provides insights on what it takes to drive revenue and increase sales productivity in today’s ever-evolving sales environment. In her easy style, Konrath gives salespeople the insights to rapidly absorb information, master new sales skills quickly, tap into crucial success habits and most importantly learn how to become agile. 

7. Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters. In this book the authors share their insights in terms of succeeding through believing that there is still unchartered territory, and on how innovation can make a difference.

8. Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain by Stephen J. Dubner and Steven D. Levitt. Known as great storytellers that take you on a journey, the authors challenge us to see things differently in order to be more productive and open to the unknown.

9. How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead. Hogshead challenges you to stop and think about how others view you versus how you view them. Then and only then can you use your personality to impress, and even influence others.

10. Leading with Intention: Every Moment Is a Choice by Mindy Hall PhD. Every interaction is an opportunity. Every action has an impact. Every moment is a choice. Leading with Intention challenges you to make a profound, deliberate mark on both your organization and the world around you.

Want to see some of these ideas in practice? New Brunswick’s C-suite and their companies are creating and delivering some of the most innovative products and services at a fraction of the cost. Learn how you can be a part of the success; click the button below to connect with one of our Business Development Executives.

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Sources: We wish to thank Harvard Business Review, The New York Times and the C-Suite Network’s C-Suite book club created by best-selling author Jeffrey Hayzlett for tipping us off to these great finds.